Monthly Archives: September 2011

Twitter more likely to make us shop?

Twitter is the new word of mouth.

As an avid Twitter user, I tend to not think of this lane of the information highway as a consumer outlet. Apparently I am mistaken.

MediaBistro sited a study today from Online Shopper Intelligence Study, which reported that 35% of their respondents made purchases under the influence of their Twitter feed, where only 23.5% would say the same of Facebook.

I suppose I shouldn’t be surprised. I often call Twitter the online version of Word of Mouth. It’s a quick way to pass information along, start rumors, start discussions, and generally spread information. So why wouldn’t it be a method of sharing purchase ideas?

But I have to admit, I hope marketers don’t take too much heed from this study. I can already see the potential for custom designed trends planted by marketers who could easily flood the Twittersphere.




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