As an avid Twitter user, I tend to not think of this lane of the information highway as a consumer outlet. Apparently I am mistaken.
MediaBistro sited a study today from Online Shopper Intelligence Study, which reported that 35% of their respondents made purchases under the influence of their Twitter feed, where only 23.5% would say the same of Facebook.
I suppose I shouldn’t be surprised. I often call Twitter the online version of Word of Mouth. It’s a quick way to pass information along, start rumors, start discussions, and generally spread information. So why wouldn’t it be a method of sharing purchase ideas?
But I have to admit, I hope marketers don’t take too much heed from this study. I can already see the potential for custom designed trends planted by marketers who could easily flood the Twittersphere.