For years, I knew too many Apple users who were geekier than thou about the hardware they used, the software it ran and why everything else was not only inferior but encroaching as well. I didn’t understand the mentality, and in truth it turned me off to the product for a very long time.
Over the past week, as I learned more about the life and processes of Steve Jobs, I started to understand where the posture of those Apple users came from. These users not only appreciated the evolving elegance of every product that Jobs produced, but in an exhibition of excellence in branding, they chose to identify with the product line on a very personal level, and perhaps exuded the essence of Jobs’ tenor.
I freely admit that the Mac is now my computer of choice. But, I found it interesting, after reading about this demanding, imposing, ingenious man that it was only after Jobs became somewhat kinder and gentler in his approach to perfection that I became interested with his product at all.
Business Insider published a story recently entitled, People Who Use Macs At Work Are Richer And More Productive.” A few years ago, I may have dismissed such a headline as over-righteous fodder. It very well may be, considering I haven’t seen the science behind the study yet. But I can’t help but think that the 22% of organizations that the report predicts will incorporate the Mac to their operations may do so because they believe that the tool really does make a difference for their best performers.
It could be simply that the best people tend to use the best tools. Or, it could be that Mac computers help many of us work better. Perhaps it is that Steve Jobs’ greatest legacy will be how his machines changed people, how they work and how they approach innovation. And if that is the case, I have to wonder if the cult went mainstream or did it become something else entirely?