Google Now a voice activated digital assistant now available on iOS, the operating system for iPhones and iPads. Previously, the app was only available to Android users. Our friends at Mashable recently published some words describing how the Google app works at knowing your preferences and interests, all for the cost of monitoring your movements and data. Not that we aren’t monitored most of the time anyway, just ask Dzhokhar Tsarnaev.
As Apple iOS and Google’s Android vai mobile media dominance, Microsoft, it seems has at least finally showed up. Recently, a slew of
feeble new commercials aired from the software giant arguing that Bing is a better search engine than Google. Another set of commercials go after GMail, with the message that Google is essentially all up in your junk, knowing your business. The campaign gives pause, but probably not for the reason Microsoft intended.
Google and Apple seem to understand that in a future where
computers mobile devices assist our day to day personal operations, that a certain veil of privacy must be forsaken. This means somewhere in a chilled warehouse, multiple servers can probably tell you your life better than Oprah. The big question is, will having a digital big brother knowing your business wear off as a novelty or take off as the standard for our lives in the mobile digital age?