Up to this point, the steps to building an online brand included a website/blog, maybe a Twitter account and definitely a Facebook Page. But now it seems, that process may include one more step: Google+ Business Profiles.
As reported by Social Media Delivered, Google’s burgeoning social media network will introduce Google+ Business Profiles, possibly before the year is out. And the best feature that Google+ could offer is the inclusion in Google’s Live Search, that finds subject updates in real time.
The question of course will be that of dominance. Will Google’s search dominance and other tools trump Facebook’s dominance as the Social Media network of choice? Perhaps. Google+ plans on including additional tools that will make Google+ Business Profiles more of a place to do business, such as Google Meeting, and Google Whiteboard that can be used for brainstorming.
But doing business is not the same a getting business, which more often than not requires that warm fuzzy feeling that Facebook is so good at providing. It could be that Google+ Business Profiles will be more of a threat to LinkedIn than to Facebook.