Tag Archives: Tumblr

Working out the Social Media Equation

Having a Social Media presence is work.  In an age where everything is public, and the term viral is considered digitally before it’s considered pathologically, it can be hard to remember that these things don’t have a life of their own.

In the case of Social Media, it seems that there are two kinds of viral: that which is happenstance and that which is designed.  I would venture to say that it’s the incidental  we remember the most.

The brightest minds of the day could spend countless hours of research and planning and not have the same success as the darling couple in this video. What is important to remember is that Social Media is merely a medium and thus the messenger.  But it is not the message, nor is it necessarily an audience.

Knowing who you want to reach with your message and planning how you will reach them is as important as the message itself. In the case of Social Media with tools such as Facebook and Twitter, this means being able to rely on a few key communicators to who will help spread your message. And that translates into attracting those people by showing them that you have something that is both interesting and worth sharing.

Simply having the tools:  a blog, a Facebook Group, a Twitter account, a Tumblr; is not enough to create a social media campaign. You also have to have a clear compelling message and a process in place that gets that message to the people on the other side of that equation.


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Filed under Social Media, Tools

Giving some Social Media Love

Social Media Love – It’s the new free love. Let’s start with a little mood music while you read:

Yeah baby.  Social Media Love. You can spread it around. But you’ve got to give it to get it. Retweet, Share, Like, Digg, Tumble, there are dozens if not hundreds of ways to share the love on Social Media. After years of self discipline to not click banners and pop-ups, Social Media has us clicking again.

But sharing the love sometimes means sharing other things as well.  I got phished yesterday on Twitter. Phished? I was lured to click a link that turned out to be SPAM. Not only was it SPAM, but it immediately used my Twitter account to Retweet the same message to my followers, and made my Twitter page inaccessible. A quick  restart of my computer and changing of the password seems to have solved the problem.  The original link clicked was one I saw on the Twitter feed of a trusted friend, who in turn got it from another very trusted source. So like STDs, online SPAM or worse can happen to anyone.

But don’t let that deter you from spreading some Social Media Love. I share the Love on Facebook by helping friends promote their events and projects. I Fan their pages, and Like/Share their links.

On Twitter, when I find something that ends up in a blog post, I try to be sure to thank that person both on Twitter and in the post itself. Once a week, I also review my follows and send Thank You’s for those as well. It’s a way to promote other people that promote you by sharing your Tweets (read: your message).

Read something with a great quote that wont fit on Twitter? Tumblr! Tumblr is a great micro-blogging site that allows video, links, pictures and text.  You can add an RSS feed, like the one from this blog, or add things on an ad hoc basis.  It’s a great for things between a 140 character Tweet and a regular 250+ word post.  I’m still new to Tumblr. I find it a good place to quote articles and make snarky remarks.

Social Media Love, just like the song says,

The more you give
The more I want
And Baby that’s no lie!

So help a sister out. Spread some Social Media Love. It may just come back to you.

Now get up and dance like nobody’s watching!



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Filed under Message, Social Media, Tools